Welcome!

We are the 1st Coaching Firm and Platform in Saudi Arabia, a group of passionate advocates for
“Bringing the Human elements back to Work”.
We thrive by enabling the “We” culture in organizations through providing a different approach to thinking, communicating, working, and living!

Haila AlRakaf

(PhD - PCC - CCSP)
  • Leadership & Executive Coach
  • Career Coach
  • Emotional Intelligence EQ-i 2.0 & EQ 360 Certified Assessor
  • L&D Consulting

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I co-create with professionals to unlock unseen or unknown capabilities and maximize their self-awareness, strengthen impact and performance, and guaranteed measurable growth. 


With over 800 coaching hours, I have coached many governmental, semi-governmental, private, and non-profit institutions’ Executive leaders and senior employees to improve their competencies and overall performance. Also, to improve their emotional intelligence skills and career challenges that come together with internal transformation and change management process. I also accomplished many innovations management consultations, which focused on innovative leadership style, work- culture and innovative behaviors, and knowledge management toward services innovation. These studies are in the field of healthcare, telecommunication, restaurants, retail, and small & medium entrepreneurship incubators.

  • Certified Executive Coach, Marshall Goldsmith Stakeholder.
  • Certified Team Coach, Marshall Goldsmith Stakeholder.
  • Global Leadership Assessment (GLA360) Certified Coach.
  • Certified Professional Coach (ECPC) Erickson International (EPC).
  • Global Career Development Facilitator (GCDF).
  • EQ-I 2.0 and EQ 360 Practitioner – MHS.

Why Coaching with us?

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